Staci J. Shelton

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One of my favorite lines from the first Spider Man Movie is “With great power, comes great responsibility”. How true that is…Everything we post, say and share speaks volumes about we are, like it or not. Branding is about everything we say and do consistently, and it includes what we endorse, promote and share. Enjoy the influence and trust you’re gaining, but use it responsibly!

I value the authentic relationship builders, because they make for great business partners. They genuinely care about people. They approach their businesses like a calling. People and what makes them tick are a part of their process.

There are a lot of true relationship builders on Twitter. People who have joined the conversation, who balance talking with listening. They share insights about themselves but also talk to and about others. They have the ability to make Social Media feel intimate.

Next time you participate in the social media conversation, think about return, not just in terms of clicks, and traffic, but in the power of Relationships.