Staci J. Shelton

Where you share your message is just as important, if not more than the message itself. I often talk to skeptical people who want to know what Social Media can do for them. After a big smile, I have plenty to say. Recently I was speaking with a new client about his business.  He had been [...]

Using Images to Set the Stage to Captivate Your Audience There are so many communications competing for our attention.  Phone calls, e-mails, meetings, websites,Tweets, blogs, Social Media updates, and YouTube Videos, just to name a few.  With all this competition, and little time, readers are, in a word, picky.  If your content isn’t interesting or [...]

In order to increase your visibility, influence and reach, you need more than one “tool” to reach people. So, keep your hammer, but invest in some other tools to speed up building your brand and presence.

This Follow Friday Spotlight caught my eye for a very special reason.  My  focus is teaching businesses how to  build relationships and communicate using Social Media, with the goal of create rewarding, profitable, productive relationships offline. As a result, I’m always looking for great people who are good at building relationships. Imagine my joy when [...]

No matter what your profession or business is,  whether you are a company or an individual,  having a good communication strategy in place is crucial. How you communicate with your audience can impact sales, brand, buzz and so many other things. There are so many voices, commercials, e-mails, tweets, and blogs out there.  It’s easy [...]