Everyone wants to be heard.  At work. At home, in our daily interactions with friends. How you position yourself, what you say and timing make a difference as to whether your message is well received.

When it comes to building a Brand and Presence, I have a simple three step approach, no matter what your product .

Reach.  Relate.  Release.

Reach

Reach out to others and initiate contact and relationships. In Social Media, friend and follow others.  Connect with other people.

Relate

Once you’ve reached out, start interacting and communicating. Start talking and listening.  Talk about your niche, interests and passions; contribute to other conversations and let people get to know you.  Your communications provide a window into your brand and personality.  Balance talking, listening and sharing information.  Help others and cross promote. Find commonalities and take conversations offline.  Relating is where the real relationship building lies.

Release

Once you’ve built a solid foundation, good relationships, next, build your content and release it to the community.  Produce creative content and copy to get attention.  Now, that you’ve established relationships and built trust, your content will have legs.

Investing time in people and relationships makes a difference.