Comments on: 5 Ways to Bring Your Client To The Light http://www.stacijshelton.com/2009/03/25/how-to-bring-your-client-to-the-light/ Social Anthrolopology | Social Media | Social Interaction...Just Plain SOCIAL Tue, 27 Jul 2010 09:16:10 +0000 http://wordpress.org/?v=2.9 hourly 1 By: John Heaney http://www.stacijshelton.com/2009/03/25/how-to-bring-your-client-to-the-light/comment-page-1/#comment-205 John Heaney Wed, 24 Jun 2009 14:00:14 +0000 http://stacijshelton.com/?p=14#comment-205 Although distinct, measurable goals are necessary to determine the effectiveness of any project, the process of establishing goals frequently illuminates the client's inability to track or measure any metrics. I've seen clients actively avoid setting specific goals and focus on soft, imprecise objectives like "increased awareness" so they don't have to confront their operational deficiencies. Tough love often required to lure them out of the shadows and illuminate the actual results of their activities. Although distinct, measurable goals are necessary to determine the effectiveness of any project, the process of establishing goals frequently illuminates the client’s inability to track or measure any metrics. I’ve seen clients actively avoid setting specific goals and focus on soft, imprecise objectives like “increased awareness” so they don’t have to confront their operational deficiencies. Tough love often required to lure them out of the shadows and illuminate the actual results of their activities.

]]> By: Leslie Carothers http://www.stacijshelton.com/2009/03/25/how-to-bring-your-client-to-the-light/comment-page-1/#comment-44 Leslie Carothers Sat, 28 Mar 2009 11:31:27 +0000 http://stacijshelton.com/?p=14#comment-44 Staci: As always, you illuminate our universe with your wisdom. Just as I was creating a list this morning of deliverables that I need to communicate each week with respect to my social media clients to keep expectations consistent and on target, I saw this post! I have found that my work as a social media "presence creator" and "conversational marketing practitioner" for one of my larger clients, BiOH polyols, has shown me the wisdom and veracity of each and every point you make here. My internal contact is so busy that if there hadn't been clear goals, timelines and benchmarks set at the beginning, it would have been very easy to stray off track. Thanks again for the great post, Staci! Staci:

As always, you illuminate our universe with your wisdom. Just as I was creating a list this morning of deliverables that I need to communicate each week with respect to my social media clients to keep expectations consistent and on target, I saw this post!

I have found that my work as a social media “presence creator” and “conversational marketing practitioner” for one of my larger clients, BiOH polyols, has shown me the wisdom and veracity of each and every point you make here. My internal contact is so busy that if there hadn’t been clear goals, timelines and benchmarks set at the beginning, it would have been very easy to stray off track.

Thanks again for the great post, Staci!

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