Comments on: 5 Ways to Bring Your Client To The Light

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By: John Heaney

John Heaney — Wed, 24 Jun 2009 14:00:14 +0000

Although distinct, measurable goals are necessary to determine the effectiveness of any project, the process of establishing goals frequently illuminates the client’s inability to track or measure any metrics. I’ve seen clients actively avoid setting specific goals and focus on soft, imprecise objectives like “increased awareness” so they don’t have to confront their operational deficiencies. Tough love often required to lure them out of the shadows and illuminate the actual results of their activities.

By: Leslie Carothers

Leslie Carothers — Sat, 28 Mar 2009 11:31:27 +0000

Staci:

As always, you illuminate our universe with your wisdom. Just as I was creating a list this morning of deliverables that I need to communicate each week with respect to my social media clients to keep expectations consistent and on target, I saw this post!

I have found that my work as a social media “presence creator” and “conversational marketing practitioner” for one of my larger clients, BiOH polyols, has shown me the wisdom and veracity of each and every point you make here. My internal contact is so busy that if there hadn’t been clear goals, timelines and benchmarks set at the beginning, it would have been very easy to stray off track.

Thanks again for the great post, Staci!